dimanche 26 mai 2013

Manufacturing Food Items Citizens Absolutely Adore

By Van Schulke


While you may not have heard of Steven M Neil, chances are he's impacted your life in one way or another. If you're big on snack foods, you've definitely eaten something his company, Diamond Foods has produced. That's mostly due to him advancing the brand much further throughout the time that https://www.facebook.com/steven.neil.779 spent as CEO.

Having only taken over in 2008, he hasn't had a whole lot of time to make his mark. But in that short time, he's taken great strides to help the company going forward. Through his help, they've really accomplished a lot as well.

Emerald Nuts had produced healthy nut options for some time. But through his guidance, they were able to move to the more popular hundred calorie packs. Thereby making it much easier to find healthy snacking options.

But he's accomplished a lot more than that. Another big part of his legacy at Diamond, are the brands that he acquired while working for them as well. These helped to branch out the company's products, growing their hold on the snack market even further.

The first brand that they acquired under his leadership was Pop Secret. Popcorn is huge business as a home snacking option. This move allowed Diamond to enter into that side of the business immediately.

Shortly thereafter they made the jump into potato chips. You've definitely heard of the kettle chips brand, and that's the company that Diamond purchased. This allowed them to reach another new audience.

However, they even tried to go further by acquiring Pringles, but the deal fell through at the last minute. But it's a credit to how big Diamond are in the industry, that they're able to even make moves like that in the first place.

Yes, Steve Neil has taken the company a long way. He's done a lot to make sure Diamond are the food giant that they are today. With a huge hold on the snacking market, he's set the company up to take their success even further than ever before.




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