The snack industry is a thriving one in America. But it wasn't always so, and it's companies like Diamond Foods that have made it so big. While you may not know the name of the holding company, you definitely have heard of their brands. Many of which CEO Steve Neil is responsible for acquiring.
Back when the company was originally founded, it was a lot more difficult to get products out there. You had to team up with other people in most cases. Which is why several California Walnut producers teamed up to form Diamond. This way getting their products to consumers would be easier.
Back then nut companies weren't really the giants they are today. Nobody knew their names, and you really just bought whatever was available at your store. But Diamond changed that by advertising on television. Something another nut manufacturer had never done before.
You've got to find as many buyers as possible if you really want to be successful in the food industry. Opening themselves up to other countries, turned out to be one of Diamond's best decisions. That's when they really started to succeed.
At this point, the company had hit a plateau of sorts. When that happens, you've got to find a new way to sell your snacks. That's why they formed the new Emerald Nuts brand, to provide more variety to consumers.
Because other companies had become more well known in the nut department, it was necessary for Diamond to branch out. Through Emerald Nuts they were able to tap into the market Fisher and Planters had found.
Through their enhanced success with the new brand, Steven Neil was able to turn to more targets. They could shortly thereafter buy Kettle Chips and moved into potato chip manufacturing as well.
This sort of success is what led them to try and acquire the Pringles company. Diamond is ever growing, and are keen to advance their already 10% hold on the snack market. If they keep going, you can bet you'll be seeing new Diamond products all the time.
Back when the company was originally founded, it was a lot more difficult to get products out there. You had to team up with other people in most cases. Which is why several California Walnut producers teamed up to form Diamond. This way getting their products to consumers would be easier.
Back then nut companies weren't really the giants they are today. Nobody knew their names, and you really just bought whatever was available at your store. But Diamond changed that by advertising on television. Something another nut manufacturer had never done before.
You've got to find as many buyers as possible if you really want to be successful in the food industry. Opening themselves up to other countries, turned out to be one of Diamond's best decisions. That's when they really started to succeed.
At this point, the company had hit a plateau of sorts. When that happens, you've got to find a new way to sell your snacks. That's why they formed the new Emerald Nuts brand, to provide more variety to consumers.
Because other companies had become more well known in the nut department, it was necessary for Diamond to branch out. Through Emerald Nuts they were able to tap into the market Fisher and Planters had found.
Through their enhanced success with the new brand, Steven Neil was able to turn to more targets. They could shortly thereafter buy Kettle Chips and moved into potato chip manufacturing as well.
This sort of success is what led them to try and acquire the Pringles company. Diamond is ever growing, and are keen to advance their already 10% hold on the snack market. If they keep going, you can bet you'll be seeing new Diamond products all the time.
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